Linda Schultheis


It seems the media tells us the worst on a daily basis. Whatever you hear, it‘s usually all the dreadful things. But isn’t there enough good in the world to outweigh the bad? Surely there is. Yet, most of the time, this good is overshadowed by negative headlines.

Somewhere along the way, we‘ve stopped noticing all the beautiful things around us. We‘ve become numb. We hear about wars waging, murders and persecution all the time, but it doesn’t seem to affect us much anymore. We‘ve gotten used to it.


Shouldn’t we ask for some more beauty? The BitteSCHÖN (BEAUTIFUL PLEASE) institute is aiming to restore exactly this attitude in people. It is the small things in our daily life which help us remember how beautiful our world is.

The ambiguity of the German words (Bitteschön = You’re welcome, Bitte = Please, Schön = beautiful) is exactly what the project is about. The institute doesn’t ask for anything in return – its sole purpose is to make people feel good about themselves and others.

Primarily, BitteSCHÖN demands more positivity in every aspect of life. Secondly, it gives without asking. The project is about small things and actions, no political discourse, no pointing at anyone looking for their errors and failures.In doing so, BitteSCHÖN hopes to restore our faith in the world and reawaken us to the beauty that surrounds us.